Privacy Notice for The Crown Clubs

At The Crown Clubs, your privacy is our priority. This notice explains what information we collect, how we use it to provide our services, and how we keep it safe in a modern digital environment. This Privacy Notice applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or we collect.

Information we collect

We collect information to improve your experience. This includes:

• Direct Information: Name, email, and phone number when you contact us or register an account.
• Automated Data: IP addresses, browser types, and site interaction data.
• AI & Analytics: We use GA4 to analyze site traffic. All data is anonymized. We do not use your personal data to train Generative AI models.
• Scientific & Commercial Research: In line with the DUAA 2025, we may process personal data for commercial research and technological development where it is reasonably described as scientific.

How we use your information

We use your data for the following “Lawful Bases”:

• Contractual: To provide and maintain our services.
• Consent: For marketing and promotional emails.
• Security & Recognised Legitimate Interests: To monitor for threats and prevent fraud. This includes “Recognised Legitimate Interests” under the DUAA 2025, such as processing for national security, public emergencies, and the prevention of crime, which do not require a balancing test.
• Legal: To comply with court orders or crime prevention.

Automated Decision-Making (ADM)

While we currently do not use your personal data for training Generative AI, we may use automated processing for service improvements. If we use automated systems to make decisions that have a legal or similarly significant effect on you:

• We will provide meaningful information about the logic and key factors involved.
• Your Right to Human Intervention: You have the right to contest such decisions and request a human review.

How long is your information kept?

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer period is required by law.

Cookies and Tracking Technologies

Like any other website, The Crown Clubs uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. Under the DUAA 2025, certain low-risk cookies used solely for website analytics, service improvements, or security do not require your prior consent. If you would like to know more about our use of cookies and how to manage them, please read our Cookie Policy.

Your Data Protection Rights & Control

You have the following rights regarding your data:

• Access (DSARs): You can request copies of your personal data. We will conduct reasonable and proportionate searches to fulfill these requests.
• The “Stop the Clock” Rule: If we require further information to verify your identity or clarify your request, we may pause the statutory one-month response timeframe until that information is provided.
• Rectification, Erasure, and Restriction: Rights to correct, delete, or limit the use of your data.

International Data Transfers

When transferring data outside the UK, we ensure protections are not materially lower than those provided under UK law, utilizing standard contractual clauses or recognized international data bridges where applicable.

Third Party Privacy Notices

The Crown Clubs Privacy Notice does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Notices for more detailed information.

Children’s Privacy Protection

Our site is not intended for children under 13. We do not knowingly collect data from anyone in this age group.

Contact & Complaints

If you have concerns about how we process your data, you must first raise them with us directly to allow us to resolve the issue:

• Complaints Procedure: Please use our form at https://thecrownclubs.uk/thecrownshardend/contact-us
• Address: Anchor Brook Business Park, Wharf Approach, Aldridge, Walsall, West Midlands, WS9 8BX
• Email: info@thecrownclubs.uk
• Tel: 01922 743 650
• Acknowledgement: We will acknowledge your complaint within 30 days of receipt.
• Escalation: If you are not satisfied with our response, you may contact the Information Commission (formerly the ICO).

Changes to this Notice

We may update this Privacy Notice to reflect changes in the law or our practices. Any changes apply immediately.